Blog


SEO is changing: Are you measuring the right things?

AI means firms may see falling organic traffic and wonder if SEO is still working. The more interesting question is whether traffic is still the right measure of success.


Forms are evolving – and more interesting than you might think

I have spent much of my working life thinking about something most people would probably prefer not to think about at all: legal forms.


The questions that determine if the SRA’s client money reforms will work

Both reforms respond to real and well-evidenced gaps in the current framework. The SRA’s changes after consultation feedback shows it’s listening. But structural change on paper is only half the job.