LexisNexis Enterprise Solutions , a leading provider of content and technology solutions, has announced that Midlands-based legal practice Wright Hassall is deploying Lexis InterAction  to roll out CRM as a strategic discipline across the firm. The solution will be available to over 250 users in Wright Hassall’s office in Leamington Spa, which provides legal services across the Midlands.
InterAction will facilitate a strategic approach to client relationship and service delivery management in the firm. The relationship intelligence derived from data residing in the solution will help drive business development and revenue generation activity. Up until now, the firm has used multiple spreadsheets and databases for client relationship tracking and marketing-related activities.
“InterAction is the de-facto enterprise CRM solution for legal firms,” said Vikki Whittemore, Director of Business Development, Wright Hassall LLP. “Many of us in the firm in the business development, IT and fee earning functions have used InterAction in previous roles, and so already have first-hand experience of its capabilities. Its selection was a no-brainer. InterAction will remove all the hitches in our current client management function while enabling us to continually enhance our services to meet changing customer expectations.”
“Today, CRM is undergoing resurgence as a discipline in the professional services sectors,” commented Andy Sparkes, General Manager, LexisNexis Enterprise Solutions. “Many firms have a wealth of client data residing in databases and business systems, but without coherent analysis, it is meaningless. InterAction will help Wright Hassall combine firm-wide client data and use the insight for targeted business development, relationship management and service delivery activities. We are delighted to be partnering with Wright Hassall.”
The Lexis InterAction customer relationship management solution is designed for professional services organisations to help drive profitable, business relationships to accelerate firm growth and increase revenue. Providing powerful relationship intelligence that goes beyond ‘who knows whom’, the solution uncovers unanticipated risks, facilitates personalised and streamlined communications and enables execution of business development plans that can be measured by client, segment or industry – all enabling firms to deliver value and exceed client expectations. InterAction can also be securely accessed by users ‘on the move’ from a range of mobile devices.