Words4Business announces new marketing articles for law firms

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1 July 2014


Words4Business , a division of Best Practice Online Ltd, announces the issue of more than 130 new marketing articles for law firms based on the latest court decisions and changes in the law.

The items cover:

Commercial law

Commercial property

Employment

Private client

Tax trust and probate

Personal injury and clinical negligence.

A recent client study showed that the average cost saving per item – compared with in-house content creation –  exceeded £100 and using the W4B service adds more than £2,000 per year to the profit per equity partner.

Also in June, BPO were pleased to welcome three new client firms in Hants, Cambs and Bucks.

Says W4B MB Joe Reevy, “With work levels rising, it is getting more important to save fee-earning time for fee-earning, not the creation and distribution of content. The ability to drive costs down radically and market penetration up substantially as well as save time is a compelling argument for law firm managers and marketers alike.”

 

 

 

 

 



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Inbound marketing for law firms – For those about to flock

Chris Davidson Moore LT

Written in honour of Malcolm Young, recently deceased founding member of AC/DC, there are nine references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are. The forces that are driving change in the legal profession are wide and varied. The ability of law firms and individual solicitors to respond positively and innovatively to these challenges will determine who survives and prospers. Competition for new business is fierce, a dog eat dog world, one might say. Which brings us to AC/CD. Not my favourite rock band, but an acronym for Attract, Convert, Close and Delight – the four pillars of inbound marketing.

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