By Legal Futures Associate Legmark
Wondering how to maximise your digital marketing efforts and generate more leads through your website?
Don’t know what metrics to measure, or want to see how well the competitors are doing online?
To help law firms of all sizes, we’ve built the biggest database of its kind in the world.
More than 5,700 law firm websites are already on the system, which tracks vital website performance data updating weekly. There are over 4million bits of data added each month.
Data is the key to effective digital marketing, as it is key for law firms in all areas of the business to help find efficiencies, improve operational process, and become more profitable.
The Legmark Digital Dashboard tracks Google website performance metrics on all firms in the database allowing you to benchmark against the competition, or monitor the results of your own digital marketing activity.
You can also access the Legrank data – previously contained in our annual report of the top 200 law firms; this is now updated monthly for all 5,700+ law firm websites.
There is guidance on what areas of the website need to be improved based on your specific results, this can be used as a framework for your agency or in-house team.
Page speed has a direct correlation with conversion rates and Google incorporates user data into its ranking algorithm – two good reasons to be concerned with this metric. With a current industry average of just 54/100, this has to be on the priority list for marketing departments.
You’ll also see your accessibility scores and that of your competitors. Websites are legally required to be accessible to users with different needs and requirements. Is yours compliant with current disability discrimination laws?
With an industry average of 81/100 on this metric, it’s clear that many sites are falling some way short. While the precise technical issues can get complicated, as a general guide you should be hitting at least 95/100 to be in the clear.
Track your rankings for your most important keyword searches – even at a very local level – and benefit from a monthly analysis of your website page by page with an actionable list of tasks to improve performance that you can undertake in-house.
The days of spending hundreds of pounds a day on agencies to press buttons for you are over, welcome to the era of spending just a few pounds to have it put on a plate – we’re removing the opacity around SEO and digital marketing and empowering you to take back control.
Find out more at reports.legmark.com
