Video: How ATE insurance has suffered from an identity crisis

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27 January 2015


In the first of Allianz Legal Protection‘s series of video blogs, Steve Rowley, business development manager talks on camera about how ATE insurance has suffered from an identity crisis since the Jackson Reforms.



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Inbound marketing for law firms – For those about to flock

Chris Davidson Moore LT

Written in honour of Malcolm Young, recently deceased founding member of AC/DC, there are nine references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are. The forces that are driving change in the legal profession are wide and varied. The ability of law firms and individual solicitors to respond positively and innovatively to these challenges will determine who survives and prospers. Competition for new business is fierce, a dog eat dog world, one might say. Which brings us to AC/CD. Not my favourite rock band, but an acronym for Attract, Convert, Close and Delight – the four pillars of inbound marketing.

December 13th, 2017