Up Analytics  , a full-service, boutique marketing agency announced its launch in October 2019. The London and the Netherlands based agency will provide services for companies nationwide in a variety of areas including website optimisation, marketing analytics and strategy, search, omnichannel marketing, SEO, and more. In addition to these services, Up Analytics aims to provide digital support for in house marketing teams that might be eager for the occasional second opinion.
Up Analytics was founded by Michel van Luijtelaar, who worked as Google UK Legal Industry Manager between 2012 and 2014, and has an interesting mix with backgrounds in the legal industry and a lot of experience in performance marketing.
With both hands on and consulting services available, Up Analytics strives to have a positive impact on the marketing effectiveness of companies it partners with. “It is very exciting to venture out on my own, and to offer my experience as marketing measurement specialist to provide data driven marketing solutions for the legal industry. I would encourage legal businesses that want to grow to reach out ” says founder Michel van Luijtelaar.