As increasing numbers of consumers make purchases after watching videos online, law firms are now being offered the opportunity to get in on the act.
This month, mmadigital , the online marketing agency for the legal sector, will launch the Free Legal Advice Centre – the UK’s first online legal service offering consumers advice and guidance purely by video.
The site will provide a one stop shop for quality legal advice through access to informative, plain English advice video guides covering the full range of legal disciplines including personal injury, employment and private client.
Free Legal Advice Centre is designed to help law firms reach an even wider audience by providing a platform through which consumers can connect with lawyers. Consumers can use the site to find advice on their legal issue by browsing its library of law firm videos and, if they wish, contact their preferred firm directly for further advice.
Dez Derry, CEO, mmadigital explains: “Consumers use of online video is now mainstream and brands are harnessing the power of video to engage with new audiences. Consumers stay longer on websites where they have viewed this kind of content and are more likely to make purchases as a result. The Free Legal Advice Centre will revolutionise the way consumers buy from law firms, giving them access to lawyers providing straight-forward advice and guidance.
“We already have interest from a range of firms who see the benefits of connecting with consumers in this way and the potential for strong lead generation. We are keen to grow the site, getting more firms on board, and are putting significant investment into the platform with the ultimate aim of making Free Legal Advice Centre a leading consumer brand.”
mmadigital is making a considerable marketing and PR investment in the Free Legal Advice Centre. All videos will be fully branded, with any leads going directly to the firm, giving them the ability to clearly measure return on investment. Videos on the Free Legal Advice Centre will also achieve favourable rankings on search engines and provide opportunities to drive traffic to firms’ sites via social media channels.
Long term, mmadigital plans to create a comprehensive video library fully searchable by discipline and location.
To date over 30 law firms have signed up to feature on the site. mmadigital is now inviting law firms to submit video content to appear on the site for free for a limited period and should contact Dez Derry at mmadigital to find out the criteria: firstname.lastname@example.org 
Featured videos are categorised into three areas, namely: client testimonials, advice or promotional.