tmgroup are continuing their mission to help conveyancers claim what is rightfully theirs, with their 2016 events programme called ‘Because You’re Worth It.’
The programme is designed to help conveyancers to ensure that their client sees the value in the service they offer, from setting up new business relationships through to demonstrating the breadth of support and knowledge you bring when helping them buy the right property.
The sessions will stress the importance of firms using their in-house expertise to maximise their customer service as well as ensuring they market their services effectively by communicating their unique values.
Just 1 in 10 home movers chose the conveyancer that quoted the cheapest fees last year, so it would appear that conveyancing clients understand what represents value for money and are certainly willing to pay for what they consider to be good service.
Indeed, in a competitive sector with many challengers, traditional law firms are in a great position to understand what clients want and how they can present themselves attractively to win more business and improve service to keep clients happy. tmgroup have created this programme to help conveyancing firms do just that.
Marketing director at tmgroup, Ben Harris, said:
“We are passionate about making sure that conveyancers understand how to communicate their value to prospective clients and then prove this through every interaction with a client. We’re delighted to bring this exciting and unique CPD programme to conveyancers in which our experts will arm them with the tools they need to assess their current position and make the most of the opportunity.”
With experts from across the sector, the next seminars in the series will take place on Wednesday 21st September in Manchester and Thursday 6 October in Portsmouth.
Know your worth
Do you know your firm’s strengths & weaknesses? What are your USPs? What do consumers want from their conveyancers? Includes results of the latest Home Moving Trends survey.
Know your market
The ever-shifting property sector contains a number of challenges and, with the onset of ABSs in recent years, competitors now come in all shapes and sizes. Do you know your market?
Educating your customers
An estate agent’s role in a property transaction is generally well known among consumers but the role of a conveyancer is often somewhat mysterious to the inexperienced. Learn how to communicate your worth.
Know your price
In a recent consumer survey, just 1 in 10 home movers chose the conveyancer that quoted the cheapest fees. Learn where to pitch your business to make the most of your value.
These sessions will be hosted by renowned industry experts:
- Allan Carton – He has been introducing law firms to innovative and more professional business development and management practices since launching Inpractice UK in 1992.
- Michael Porter – Since 2002, he has been involved with strategic business planning and implementation with a number of professional practices.
- Richard Hinton – He has spent 25 years working in strategic and business development roles in the conveyancing industry. He is also a founder member of the Conveyancing Association.