In an ever more competitive marketplace, how do you gain market advantage? Without a clear marketing plan, where do you start?
Developing the marketing strategy – A one-day interactive workshop session with senior partners
Understand your current business position and where you want to get to. Recognise that change is normal, unlock unique value and agree a cohesive marketing strategy, including resources and budget.
Understanding clients through better data and engagement – Half-day workshop with practice managers, support staff or marketing teams
Realise the power of customer data – segmenting them, defining a lifetime client, developing newsletter content and powerful, engaging e-shots to drive interest and response.
We also look at the power of simple CRM systems for mining the customer data so that it is relevant, while understanding your obligations for data management.
Social media made simple – Half-day interactive workshop with practice managers, support staff and marketing personnel
How to use social media to your advantage, define a clear usage policy and safeguard your reputation, highlighting the risks and pitfalls. This practical session reveals best practice management tools across all social media channels, so you can reach out quickly and cost effectively.
The Digital Marketing Kickstart Pack
Redbrick Solutions clients and seminar delegates can also access Legal Eye’s unique FREE digital marketing starter pack to get some simple, effective presence in your market:
– Free set-up/restart of your practice pages on Twitter and LinkedIn;
– Free consultation on managing your website – tracking analytics, optimisation, content, mentions; and
– Free health check on website compliance and search-engine friendly features.
We recognise that every law firm is different and can develop a programme to suit your needs, budget and pace of change.
Contact us now for further information on 0845 166 2629.