Legal technology innovator Peppermint Technology  has strengthened its leadership in Customer Relationship Management (CRM) by appointing leading legal CRM expert Russell Bell as Senior Implementation Consultant.
Russell joins the growing team at Peppermint from Lexis Nexis where he was a lead Application Consultant for InterAction. With 13 years’ experience in working with law firms and CRM systems, Russell is one of the UK’s leading experts in his field.
At a time when CRM is the becoming increasingly critical to legal service delivery, Russell is able to cut through the myths and hype to explain what real CRM is and what it is not,
“CRM is not a bolt on piece of software that just manages contacts or helps with marketing and new business opportunities – it is a fundamental shift in how a law firm does business. It has to be integral to every part of the law firm to deliver business value and competitive advantage. The only way that can happen is using a single tech platform with one source of data – anything else just falls short.”
He continues, “During my first few weeks of getting to know Peppermint CX, I have be seriously impressed with what it delivers over and above other legal software offerings I have seen. Most notably is the use of automated workflows to drive business processes, and the customisable dashboards, views and charts that come as part of the standard solution.
“Building Peppermint CX on the world leading Microsoft Dynamics CRM platform delivers a phenomenal amount of functionality and a rate of development that is unmatched in the legal tech industry.”
Further announcements from Peppermint regarding significant developments in the product area of CRM are expected in the next few months.