The online marketing agency for the legal sector, mmadigital, has given law firms an insight into positive online presence at a major conference in Spain.
mmadigital CEO Dez Derry joined an esteemed line up of international professionals, including author Professor Richard Susskind and Riverview Law CEO Karl Chapman, at the Legal Management Forum in Madrid, Spain’s largest event for law firms, recently to share knowledge of challenges and opportunities in the legal sector.
Dez said: “The event in Madrid was fantastic for mmadigital in sharing our experience and knowledge of working with more than 100 law firms in the UK to support their digital presence and marketing. It was a privilege to be invited to share our expertise with a 450-strong audience alongside some of the best legal speakers in the world.
“With news that the UK is estimated to become the first country to see advertising spend on digital channels outstrip traditional methods, it’s clear that there is more interest and appetite to utilise online marketing.
“The law firms we spoke to in Madrid and those we work with here in the UK are keen to enhance their online offer and compete in the digital world where customers are increasing engaging with companies.”
One way that mmadigital is helping law firms to assess their challenges and opportunities when it comes to their online presence is through comparemyfirm.com which compares the top 200 law firms across the country based on digital performance. Just 18% of top 200 law firm websites were SRA compliant and less than half had websites that responded to mobile devices.
Dez added: “The Compare My Firm website and white video that we released to highlight the findings has been really popular and welcomed by law firms. We are now working with law firms to create an online video-based advice centre for customers to bring together all the expertise in the legal sector to offer people a one-stop-shop of advice and legal representation options.”
To find out more about mmadigital, visit www.mmadigital.co.uk