LexisNexis Enterprise Solutions, a leading provider of content and technology solutions, has announced that Norwegian commercial law firm Grette has selected CRM solution LexisInterAction as the firm’s solution of choice. InterAction will be deployed in Grette’s Oslo office and used by over 90 users.

InterAction will help Grette streamline its marketing, contact management and business development processes, facilitating a consistent, firm-wide approach to client relationship management. The solution will ensure data integrity, which in turn will help the firm derive and utilise the relationship intelligence residing in the firm for business advantage.

Christian Grande, Head of Marketing at Grette elaborated, “A best-practice approach to CRM is essential for us today, especially as we are experiencing significant business growth. Manual processes are hugely inadequate. InterAction uncovers hidden relationships within the firm, maintains contact history and exposes key data that will prove competitively valuable for us. This solution will deliver productivity benefits to both fee-earners and administrative staff.”

Grette chose InterAction for its superior functionality; and LexisNexis’ reputation for delivering a high quality of service and the company’s extensive experience in deploying the solution in law across Europe.

The Lexis InterAction customer relationship management solution is designed for professional services organisations to help drive business relationships, accelerate firm growth and increase revenue.  By providing powerful relationship intelligence that goes beyond ‘who knows whom’, the solution uncovers unanticipated risks, facilitates personalised and streamlined  communications  and enables execution of business development plans that can be measured by client, segment or industry – all enabling firms to deliver value and exceed client expectations. InterAction can be accessed by users from within Microsoft Outlook and also ‘on the move’ from a range of mobile devices.

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