Moore Legal Technology and sister companies Curated Media and Network Legal all have one thing in common – helping law firms and lawyers use the internet more effectively to generate more business online.
Over the course of the past couple of years, as the online space relevant to the legal sector becomes ever more crowded and competitive, we have found ourselves increasingly discussing projects that don’t fit squarely into belonging to Moore Legal Technology, Network Legal or Curated Media, but require more of a blended approach.
That being the case, we decided that the time was right to develop an overarching group brand and introduce a visual consistency across the group to make dealing with more than one of our businesses more straightforward for clients.
Introducing Peloton Communications Group
Working from our headquarters at Curated House, our group of companies provide online business generation and creative strategies for the legal sector both in the UK and beyond. The overarching ambition of the group is to help law firms use the internet more effectively to grow their business. The three companies within the group have been doing that for years, albeit in different ways suited to different types and sizes of firms. Bringing our three companies together under the Peloton brand umbrella gives us greater scope to bring the full weight of all our shared niche legal sector expertise and experience to bear on projects, thus adding greater value to our client relationships.
The name and visual identity
For those of you who are interested in such things, the name and visual identity comes from the world of cycling. For us, the name Peloton is suggestive of a collection of individual parts collaborating with a common purpose. Working together, sharing the workload, leading when required, allowing the group to move faster and more efficiently.
Like the riders in a peloton, we work together to achieve our targets, each company taking the lead to overcome whichever obstacle needs tackled, and combining to create the best formula for success for our clients. The logo, and the derivatives of the logo which have been rolled out across the group, is also influenced by the world of cycling and the idea of constantly moving forward.
Peloton Communications Group – Helping Modern Lawyers Thrive
It doesn’t matter if you are a small high street firm or a full-service firm with national reach, you need to be more visible, instantly appealing, and shouting from the rooftops about how you offer a different, better, service than your competitors.
See also Moore Legal Technology’s announcement regarding its new look, new approach and same focus on results with Your Law Firm Success™ here.