Moneypenny hosting exclusive lead-conversion events in March

Print This Post

10 February 2017

MoneypennyMoneypenny has partnered with business development specialist and author, Professor Ian Cooper, to host a series of exclusive events throughout March to help law firms convert more telephone leads into clients.

The events follow the publication of the survey and report on ‘Legal Firms: Converting Telephone Enquiries into Business’. During the events Professor Cooper will share some of the astonishing findings; highlight why almost every firm is losing potential business and provide some powerful practical tips on what firms need to do to dramatically increase their conversion rate of telephone enquiries into profitable business. 

Bernadette Bennett, Commercial Manager at Moneypenny, said: “In every law firm, the pressure is on to convert enquiries into clients and increasingly we are seeing firms looking to adopt best practice. Professor Cooper’s report received a tremendous reaction. In response to this, we are pleased to be hosting these events for those in the legal field to come and learn more about how to vastly improve their telephone conversion rate.”

Bernadette continued: “We are experiencing a lot of interest in the events and the limited number of spaces are being filled quickly, so we are encouraging anyone interested in hearing Professor Cooper speak to book a place soon.”

Professor Cooper is Britain’s most experienced specialist in helping legal firms turn more of their telephone enquiries into business and is the author of the ‘Financial Times Guide to Business Development’, as well as another 15 books published in 56 countries.

During the events, delegates will learn about:

  • The 7 things that most firms get wrong.
  • Discover the tried and tested ‘5 step system’ that has helped hundreds of firms increase telephone conversion rates.
  • Hear the strategies that will influence a caller to actively want you…even if you are more expensive!
  • Explore the ‘magic’ questions that most call handlers fail to ask.
  • Discover the influence of getting the ‘telephone basics’ right.
  • Find out how much business you are losing and how much you could win?

The events will be taking place on the following:

Manchester – 2nd March, 9.30-11.30am – Old Trafford, Sir Matt Busby Way, Manchester, M16 0RA

London – 7th March, 9.30-11.30am – The Law Society, 113 Chancery Lane, London, WC2A 1PL

Birmingham – 9th March, 9.30-11.30am – MacDonald Burlington Hotel, Burlington Arcade, 126 New St, Birmingham, B2 4JQ

To register your place on one of the events, please visit Moneypenny’s Eventbrite page:

Associate News is provided by Legal Futures Associates.
Find out about becoming an Associate


Legal Futures Blog

Bitcoin: The new frontier or the next bubble?

Joe Smith Saunderson House

Bitcoin is a cryptocurrency – a digital currency that uses cryptographic techniques to regulate the generation of units and to verify the transfer of funds. It is largely anonymous and unregulated, and underpinned by a digital ledger technology known as blockchain. In terms of the market, there is a limit of 21m Bitcoin that can ever be created. It is very narrowly held, with an estimated 40% of Bitcoin held by just 1,000 ‘investors’ and only a third having been traded in the last year. However, there are also a number of synthetic products through which one can gain access to Bitcoin, including contracts for difference, ETFs (exchange-traded funds) and, as of December, exchange-traded futures.

February 15th, 2018