Mobile to overtake desktop in 2015 – impact for the legal industry

Print This Post

3 February 2015

inCase200For several months now there has been predictions about when, not if, search on mobile will overtake desktop.

As long ago as March 2014, Matt Cutts of Google predicted this would happen in 2014. Whilst it didn’t quite happen, there is little doubt that mobile search will now surpass desktop in Q1 2015.

No one should be that surprised given the strength of mobile phone adoption. Apple just announced that in the last 3 months of 2014, it achieved record sales with a profit of $18bn…that’s £11.8bn. The reason behind these mammoth numbers….record sales of iPhones.

Apple sold 74.5 million iPhones in the 3 months to the end of December 2014. In contrast, iPad sales fell 18% in 2014 from a year earlier supporting my view the tablet market is shrinking as smartphones move up in size.

inCase mobile app

Mobile apps – the current “big thing” for consumers

So what does this mean for the legal industry. Well quite simply that you have to have a mobile strategy that covers the four main bases:

Responsive/adaptive website – most law firms have adapted their sites so that they appear user friendly on the small smartphone screens.

Online search – this links into the point above and the point below. A well-presented mobile version of the website along with a strategy around content management will make it easier for clients to find you online.

Content management strategy – the powers at Google say that the way to increase SEO rankings is not to have loads of paid links but rather to inCase mobile appproduce valuable content and information for consumers.

Mobile apps – the current “big thing” for consumers. Everyone wants to know if there is an app to solve a problem. If there is, it is easy to find on their smartphone, focuses typically on one or two objectives and enhances experience. Working out how an app fits into a law firm effectively to deliver a ROI is important to avoid the pitfall of having an app which delivers no results.

By Legal Futures Associate: inCase



Associate News is provided by Legal Futures Associates.
Find out about becoming an Associate

Tags: ,

Legal Futures Blog

New right to paid leave for bereaved parents: A welcome move

Kimberley Manning DAS

This year, like many in recent years, has seen some key changes within the employment law field, with the government, trade unions and lobbyists remaining endlessly engaged in seeking to impose their interpretation of fair balance between employers and their respective workforces. Although consensus on that equilibrium can never really be achieved, sometimes there are pieces of legislative movement which are difficult to argue with regardless of your perspective: This is one of those. Published on 13 October 2017, the Parental Bereavement (Pay and Leave) Bill would provide for the first time a legal right to parents who are employed and have suffered the death of a child, a minimum of two weeks’ leave in which to grieve.

November 20th, 2017