mmadigital, the online marketing agency for law firms, has secured two new clients: National law firm Simpson Millar chose the agency for a new motoring offences video and the agency has expanded its work with local law societies by launching Birmingham Law Society’s first online video.
The agency already has a long-standing relationship with Manchester Law Society.
The Simpson Millar video highlights the distractions motorists face and the consequences of not keeping focused while driving, with the message “Life looks better in hindsight”.
Julie Robertson, head of motoring offences at Simpson Millar, says: “We chose video to promote our motor offences specialists, as we thought it would be an ideal way to highlight that life doesn’t get any easier as we incur further responsibilities, and none of us can admit to being perfect.
“Humans are fallible and mistakes happen – but that shouldn’t mean living with life-changing consequences. We’re very pleased with the outcome and professionalism shown by mmadigital when filming this video.”
For Birmingham Law Society their new video shows President Mushtaq Khan, interspersed with views from across Birmingham, reinforcing the benefits of the society to members and sponsors, and highlighting the contribution it makes to the local community.
Mushtaq Khan says: “As the largest law society outside of London, I wanted to find a way to communicate who we are and what we do. Video lends itself perfectly to this.
“It was also important for us to work with professionals that know the sector and I feel that mmadigital have helped us create a video that really captures the essence of who we are and what we do. The feedback we have had from members, sponsors and the Birmingham community has been excellent.”
The video is the first of a number of videos being produced by mmadigital for the society.
Dez Derry, CEO, mmadigital says: “The legal sector is increasingly turning to video as a more effective way to communicate. Video has been proven as an effective marketing tool, with 78% of all people watching videos online every week.
“With an apex in mobile use, we are also seeing 50% of online video accounting for half of all mobile traffic. We’re delighted to be working with more clients nationally and in particular with another local law society. It’s great that both clients have had such positive feedback to our work.”