Online marketing agency, mmadigital, has created its first music video as part of a charity project led by Nesbit Law to raise funds for BullyingUK.
The video which has already had 14,000 views on YouTube and is due to be shown on various music TV channels, is for Doremi Fly’s new single ‘No Giving Up’ and features 12 year-old Ben NeZbit, son of Nesbit Law founder, Alan. It was inspired by Ben’s own suffering as a victim of bullying. He spent a long time suffering in silence until he spoke out about what was happening. Once he shared what was happening with parents and teachers he joined a new school that encouraged Ben to pursue his passion of singing and performance.
Dez Derry, CEO of mmadigital, says: “BullyingUK is an incredible charity and we were delighted when Alan asked us to help out with a project so personal to him. The video shoot was a lot of fun and Careya and Jamina of Doremi Fly and Ben NeZbit are incredibly talented young performers. We treated this project with the upmost professionalism and were really pleased with how the music video turned out. Hopefully you’ll see it on MTV!”
Alan Nesbit, founder of Nesbit Law added: “As a parent it was gut-wrenching to see my usually lively and happy son become so withdrawn and beg not to go to school every day. Once we understood the reasons we were able to work with the school to find solutions. Since changing schools he’s bursting with confidence and has worked hard with Doremi Fly to help inspire others that have been through similar experiences.”
Jeremy Todd, CEO of BullyingUK, says: “We’re delighted to support the No Giving Up tour and as bullying is a real concern to the families and children who often find the situation traumatic and hard to manage. As Ben NeZbit and Doremi Fly say, we believe there should be ‘No Giving up’ when it comes to addressing and ending the problem of bullying in the streets and in the schools.”
The band are now set to embark on a four month tour of schools across the UK to help raise awareness of BullyingUK and the work they do with people affected by bullying.