Manchester’s full service digital agency, mmadigital (MMA) has seen a 300% increase in business from law firms since the Jackson reforms, set up to prevent a compensation culture, were implemented on 1 April.
The controversial reforms, which ban referral fees for personal injury (PI) cases, mean law firms have had to rethink how they secure new clients. Dez Derry, CEO of mmadigital, says: “April has been an incredible month with mmadigital securing contracts with law firms across the UK, since the Jackson reforms were implemented. While many law firms already understood the need to establish a strong digital presence with modern websites, a social media programme, and mobile optimisation, the Jackson reforms have given them a reason to do this sooner rather than later.
“Increasingly, law firms are coming to us to build mobile websites and targeted micro sites, produce videos, increase SEO and digital advertising reach and set up Facebook advertising – which has been generating great results, particularly in the PI market.”
One such firm to instruct mmadigital is Almond Solicitors in Manchester. The firm wanted to create a pilot campaign to show victims of cycling accidents how it could help with seeking compensation. Managing Director of Almond Solicitors, Greg Almond, says: “The mmadigital team created an innovative strategy, comprising a mobile responsive microsite that works across all mobile platforms, such as smartphones and tablets, as well as PC’s and laptops. This enables our clients to have a better customer experience when visiting our website, whatever device they are using.
“A Pay Per Click (PPC) campaign was also created to target specific areas throughout the UK. Within just a few days it had already generated cases. As a result we are now working closely with mmadigital on multiple lead generation campaigns to help push our brand further.”
Other firms that have recently instructed mmadigital in the past month include: Aaron & Partners, Chester; Slater Heelis, Manchester; Beacon Law, Manchester – Top 100 firms Brodies and Ward Hadaway Law firms looking to ensure they make the most of modern technology to reach their clients can contact mmadigital via www.mmadigital.co.uk.