Manchester Law Society chooses LegalRSS

Print This Post

29 May 2014


Manchester Law Society (MLS) has launched its new weekly enewsletter for members using the LegalRSS content management, marketing and e-communications engine.

The results were described by MLS CEO Fran Eccles-Bech as ‘AMAZING’ (her capitals) and she said that ‘every law society should have one!’ .

Beginning with just e-newsletters, the system will allow MLS effortlessly to move to advanced social networking management, content sharing, creation of more mobile websites for targeted user groups, etc.

One of the advantages of the system is that content can be dynamically co-branded (in which the type of content determines the co-branding offered) on mobile sites, enewsletters, and content streams or even content categories, giving the society the ability to tightly target sponsorship and advertising offerings and offering superior ROI for firms wishing to market through the Society.

Says LegalRSS‘ Joe Reevy, ‘Co-branding is an extremely powerful brand-building and marketing tool for any business, as our clients are increasingly appreciating. We are please to have helped Fran and her team put MLS in a position to offer the advantages of dynamic cobranding  and we look forward to helping them make effective use of the advantages it can bring.

 

 

 



Associate News is provided by Legal Futures Associates.
Find out about becoming an Associate



Legal Futures Blog

Is your marketing budget actually delivering a return?

Qamar Anwar 2

“Half the money I spend on advertising is wasted: the trouble is I don’t know which half.” Marketing pioneer John Wanamaker may have been forgiven for his lack of insight into his advertising budget back in the late 19th century, but what of today’s marketers? Surely in today’s data-driven age, accessing and utilising marketing budget data is commonplace? But in a world where there is a plentiful supply of data and information to aid marketing planning and decision making, it was quite shocking to see in new research that so many firms are investing in marketing activities that they openly admit are neither important nor effective.

October 19th, 2017