LexisNexis Enterprise Solutions (www.lexisnexis-es.co.uk), a provider of technology solutions to professional services firms, has expanded the company’s highly commended Client Advising Servicing programme for customers of its CRM solution, Lexis InterAction in the Asia Pacific (APAC) region, following the initiative’s enormous success in Europe, Middle East and Africa (EMEA). To support the initiative, Tennille Roache has joined the company as client advisor from Kennedys, a leading international litigation and dispute resolution specialist, where she was client development systems manager.
Based in Australia, Roache will engage with the company’s InterAction customers across APAC to help them fully embrace the CRM discipline and maximise the value of InterAction to their organisations. This includes helping firms to develop CRM strategies to support the larger goals of their business, enabling organisations to adopt industry best practice, delivering training programmes to encourage adoption and much more.
The Lexis client advising services is a free-of-charge offering to customers to enable them to derive maximum business benefit from their investment with LexisNexis. It is led by professionals experienced and qualified in business development, marketing, business analysis and IT; and who have previously worked in professional services firms. LexisNexis client advisors draw on their experience and on industry best practice, to deliver objective advice to InterAction customers on how best to use the system.
“The introduction of our Client Advising Services in APAC is a direct response to the needs of our customers,” commented Guy Phillips, Sales Director at LexisNexis Enterprise Solutions. “Tennille’s credentials are perfect for the role of client advisor. She has extensive consulting experience in law firms where she has driven the adoption of CRM systems and optimised their use for tangible business gain. We are delighted to have her on board, our customers will benefit greatly from her expertise.”
Roache has worked in marketing and communication for professional service organisations for over 14 years. Through various roles in law firms, she has helped organisations adopt client relationship management techniques – managed through a central system, to support growth from domestic, office centric environments to global organisations. Most recently, Roache facilitated the deployment of InterAction across 12 European offices of a global law firm. Through the numerous projects she has undertaken, Roache now specialises in repositioning misunderstood systems in professional services organisations.
“Having been on the other side of the fence, I have personal experience of the LexisNexis client advising service, so fully recognise the value that it offers professional services firms,” Tennille Roache said. “It’s a truly unique and innovative offering in the professional services sector and I’m pleased to be part of it.”
The Lexis InterAction customer relationship management solution is designed for professional services organisations to help drive business relationships, accelerate firm growth and increase revenue. By providing powerful relationship intelligence that goes beyond ‘who knows whom’, the solution uncovers unanticipated risks, facilitates personalised and streamlined communications and enables execution of business development plans that can be measured by client, segment or industry – all enabling firms to deliver value and exceed client expectations. InterAction can be accessed by users from within Microsoft Outlook and also ‘on the move’ from a range of mobile devices.