His talk ‘Building Influence (and Business) on the Web’, will show attendees how to make a positive return on investment on their web marketing and will dispel the mythology which has attached to much web-based marketing.
Says Joe, “Too many web-based marketing strategies are finding the right answer to the wrong problem. Firms need to go back to the basics of how and why the decision is made by a client to use them and design their marketing strategies accordingly. The web is an extremely effective marketing tool, but not as is commonly used by firms.
“We know that effective marketing need not be costly marketing and the success of our business proves that. Regrettably, far too many firms are persuaded to embark on expensive but ineffectual marketing strategies supported by impressive data which conflate volume of activity with value.”
The aim of the talk is to show firms how to make more effective use of their marketing budgets and staff time – improving competitiveness and profit per equity partner.