Karen Jackson: Vital the videos demonstrated our human approach
Manchester’s full service digital agency, mmadigital is delivering a series of videos and micro-websites for leading industrial disease law firm Roberts Jackson, aimed at showing victims of industrial disease the legal support they are entitled to and how the firm can help.
Cheshire-based Roberts Jackson Solicitors appointed mmadigital in March to produce nine one-minute videos, offering advice from its solicitors and featuring first-hand experiences from claimants of the effects of industrial disease. Since then the firm has appointed mmadigital to create a series of micro-sites to complement the high-quality videos being provided.
Karen Jackson, director of Roberts Jacksons Solicitors, says: “Industrial disease is a sensitive subject matter so we’re really pleased to have found a partner we can trust in mmadigital. We often deal with distressed people, so it was vital the videos demonstrated our human approach and the expert knowledge we can offer each individual client.
“mmadigital worked hard with us to really understand what we are trying to achieve and have delivered an excellent service, while retaining the sensitivities needed for cases like ours.”
The response to the videos has been overwhelmingly positive with one video detailing the story of a cumulative back injury claimant receiving over 2,300 views in just two months. All nine videos were commissioned and completed within one month and can be viewed here.
Dez Derry, CEO of mmadigital, says: “Video is already proving itself to be an incredibly efficient tool in attracting clients to law firms. Research shows that 30% more clients are likely to engage with a law firm that has videos about their service over those that don’t. Working with Roberts Jackson has been very rewarding. The subject matter they deal with is difficult, but the team are absolutely dedicated to their clients and offer a compassionate service with an unrivalled level of professionalism.”
