Figures recently reported by online magazine eMarketer show that, for the first time ever, UK consumers spend more time using digital media than they do watching television.
The report highlights the growth of mobile devices as the main reason for this change.
Figures show that average UK adults spend more than 8 and a half hours each day consuming media. Which breaks down to three hours and 41 minutes online via a mobile device, laptop or desktop computer and three hours and 15 minutes watching television.
Some of these activities may happen simultaneously, such as people ‘tweeting’ about the programme they are watching, but each activity is still recorded separately.
Smartphones have been big game changers in the way that everyone now consumes information, coupling this with other mobile devices like tablets (iPads, Galaxy S2s, etc) it was only a matter of time before TV started to miss out. That being said, television programming viewed on a mobile device could “count” as time spent on a digital device, but this too reflects a change in how new technology is influencing how traditional media is viewed.
mmadigital is working hard with law firms across the sector to make the most of trends in mobile use so they can generate leads from new clients wherever they may be.
This report from eMarketer backs up our own advice on the importance of mobile use for new business, recently featured in The Guardian, and gives more evidence that 2014 is the year to go mobile.
If you would like to have a chat over coffee, on us, about how you can make the most of mobile technology to generate leads for your firm, then get in touch.