Forresters, a firm of UK and European Patent and Trade Mark Attorneys, has chosen CRM solution Lexis InterAction from LexisNexis Enterprise Solutions, a leading provider of content and technology solutions. The solution is initially being deployed across two offices in the UK.
InterAction will support the firm’s growth in the UK, Germany, Russia and the USA, helping Forresters to better understand the requirements of its client base and enhance customer service. The relationship intelligence delivered by the solution will enable the firm to deliver targeted business development initiatives and identify opportunities for cross-sell opportunities globally.
The firm chose InterAction for its superior functionality that expressly meets the needs of law firms. LexisNexis’ extensive knowledge of the legal sector coupled with its extensive experience of deploying the solution in law firms also significantly contributed to closing the deal.
The Lexis InterAction customer relationship management solution is designed for professional services organisations to help drive business relationships, accelerate firm growth and increase revenue. By providing powerful relationship intelligence that goes beyond ‘who knows whom’, the solution uncovers unanticipated risks, facilitates personalised and streamlined communications and enables execution of business development plans that can be measured by client, segment or industry – all enabling firms to deliver value and exceed client expectations. InterAction can be accessed by users from within Microsoft Outlook and also ‘on the move’ from a range of mobile devices.