By Legal Futures’ Associate First4Lawyers 
Huddersfield-based First4Lawyers , the UK’s largest independent legal marketing collective, was named Claims Management Company of the Year at the prestigious Personal Injury Awards in Manchester on Wednesday (27 November) for the fifth time in a row.
The awards, which are now in their twelfth year, provide businesses operating within the personal injury sector the opportunity be recognised for their high standards of practice and outstanding achievements. First4Lawyers has previously won the award in 2012, 2013, 2015, 2016, 2017 and 2018.
There was stiff competition as always, with Winn Solicitors and Auto Claims Assist in the running, however First4Lawyers retained the title with judges  praising the team’s dedication to go above and beyond to assist its clients and were particularly impressed by their mystery shopping white paper to help improve the customer experience journey, the positive independent client testimonials received and strong market share.
Qamar Anwar, managing director at First4Lawyers shares his comments on winning the award: “To win the Claims Management of the Year Award for the seventh time is a testament to the teams at First4Lawyer. It proves just how committed we are to providing an excellent, high-quality service to all of our clients as well as ensuring all of our panel firms are consistently receiving good quality leads which in turn, add value to their business. I am delighted that First4Lawyers continue to be recognised for the contribution we make to the industry.”
Andy Cullwick, First4Lawyers’ head of marketing, says: “To continue to be market leaders in this field and retain our title as Claims Management Company of the Year, alongside our other accolades including Marketing Campaign of the Year, demonstrates that we understand the market, our customers and our panel firms want, allowing us to consistently deliver the high level of service and valuable leads we pride ourselves on.”