Matt Barsauckas, CEO at OCC
By Matt Barsauckas, CEO at Legal Futures Associate OCC AI Software [1]
Trust is earned through empowerment, not pressure.
Solicitors who adopt modern tools like OCC AI, combined with human integrity, will stand out in a market fatigued by aggressive tactics.
1. Ditch the cold calls – embrace permission-based engagement
- Stop chasing leads via spam texts and calls.
- Use digital onboarding tools that let clients come to you when they’re ready.
- Respecting their space builds instant credibility.
2. Use clear, honest communication – not legal jargon
- Clients don’t trust what they don’t understand.
- Simplify your messaging. Explain the process step-by-step in plain English.
- Offer transparency on timelines, potential outcomes, and fees.
3. Introduce tech to empower, not pressure
- Platforms like OCC AI allow clients to self-serve, answer prompts, and progress on their terms.
- The result? Less friction, less fear, more control.
4. Focus on proof, not promises.
- Share anonymised case studies, success rates, and testimonials to show real-world outcomes.
- Avoid exaggeration – authenticity is more powerful than hype.
5. Offer a respectful, non-intrusive claims journey
- Let clients onboard digitally, review their case quietly (If required), and decide if and when they want to proceed.
- A respectful experience increases the likelihood of follow-through and referrals.
6. Build a brand of integrity
- Position yourself as the solicitor who does things differently – no pressure, no games.
- Use ethics and transparency as your core brand values.
Look at “White Label” OCC Platform Client’s Journey – Client’s AI Journey. [2]
The bottom line is:
Importantly, firms need a unique, interpersonal, respectful, and intelligent alternative to pushy, old-school claims formats.
OCC AI Platforms offer this.