Matt Barsauckas, CEO at OCC
By Matt Barsauckas, CEO at Legal Futures Associate OCC AI Software
Trust is earned through empowerment, not pressure.
Solicitors who adopt modern tools like OCC AI, combined with human integrity, will stand out in a market fatigued by aggressive tactics.
1. Ditch the cold calls – embrace permission-based engagement
- Stop chasing leads via spam texts and calls.
- Use digital onboarding tools that let clients come to you when they’re ready.
- Respecting their space builds instant credibility.
2. Use clear, honest communication – not legal jargon
- Clients don’t trust what they don’t understand.
- Simplify your messaging. Explain the process step-by-step in plain English.
- Offer transparency on timelines, potential outcomes, and fees.
3. Introduce tech to empower, not pressure
- Platforms like OCC AI allow clients to self-serve, answer prompts, and progress on their terms.
- The result? Less friction, less fear, more control.
4. Focus on proof, not promises.
- Share anonymised case studies, success rates, and testimonials to show real-world outcomes.
- Avoid exaggeration – authenticity is more powerful than hype.
5. Offer a respectful, non-intrusive claims journey
- Let clients onboard digitally, review their case quietly (If required), and decide if and when they want to proceed.
- A respectful experience increases the likelihood of follow-through and referrals.
6. Build a brand of integrity
- Position yourself as the solicitor who does things differently – no pressure, no games.
- Use ethics and transparency as your core brand values.
Look at “White Label” OCC Platform Client’s Journey – Client’s AI Journey.
The bottom line is:
Importantly, firms need a unique, interpersonal, respectful, and intelligent alternative to pushy, old-school claims formats.
OCC AI Platforms offer this.
