Having your cake and eating it

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12 November 2014


 

LawNet board members were joined by head office staff to celebrate the network’s 25 year anniversary

LawNet, the national network for independent law firms, is marking its 25th anniversary with a call for independent firms to innovate.

And that will be the message for the network’s annual conference, when nearly 200 members from firms across the country take part later this month, (November 2014).  A programme of high profile experts will be outlining how to adopt an innovative mindset, develop a strategy and structure the business in a way that put innovation at its heart.

Originally conceived as a collective purchasing group when it was set up in 1989, LawNet is well known for its long established professional indemnity scheme, which helps to stabilise and reduce premiums for firms through a member scheme with £1.2bn of premium buying power.   But twenty-five years on, the network’s offering now extends across quality accreditation, networking, practice development, marketing and CPD learning alongside its buying power.

This will be the first conference for new LawNet chief executive Chris Marston, who previously developed the professional practices division for Lloyds Banking Group.  After taking over earlier this year, he is now spearheading a major growth plan for the network, with a focus on progressive firms who wish to remain independent but want to collaborate on the things that matter.

“As we move into our next quarter-century, our focus is firmly on innovation and helping our firms to succeed,” said Chris Marston.

“We set high quality and management standards for members, and that helps to maintain the parity between our firms, which in turns leads to a cooperative powerhouse effect, where everyone benefits from collaboration and networking.”

“We’ve recruited four new member firms in as many months since my arrival, and that tells me there is value in a mutual model that protects the identity of well-managed SME-sized firms.”

 



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Inbound marketing for law firms – For those about to flock

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Written in honour of Malcolm Young, recently deceased founding member of AC/DC, there are nine references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are. The forces that are driving change in the legal profession are wide and varied. The ability of law firms and individual solicitors to respond positively and innovatively to these challenges will determine who survives and prospers. Competition for new business is fierce, a dog eat dog world, one might say. Which brings us to AC/CD. Not my favourite rock band, but an acronym for Attract, Convert, Close and Delight – the four pillars of inbound marketing.

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