[1]By Legal Futures Associate Black Letter Communications [2]
Lawyers, does this sound familiar?
- You’ve got a great idea for an article but can’t find the time – or the words – to get it down.
- You start writing… then stop. How do you even begin a legal blog that people will actually want to read?
- Your BD or marketing team keeps chasing for “quick content,” but nothing you send ever feels quite right.
Law firm marketers, does this sound familiar?
- A journalist is on a tight deadline and needs a quick, clear quote from a lawyer.
- You call around the firm… delays, hesitations, rewrites. When something finally lands, it’s four paragraphs of technical detail and five hours too late.
Whether you’re a lawyer wanting to up your media profile or a law firm marketer looking to refresh and update your skills, this new training programme from Black Letter Communications, the specialist legal PR consultancy, will be of interest to you.
Featuring tailored online training for lawyers and marketing and BD professionals alike, the bespoke programme draws upon Black Letter’s extensive experience combining journalism and PR expertise.
For lawyers, topics range from mastering LinkedIn, article and blog writing though to PR workshops.
For law firm BD, PR and marketing professionals, topics include: What do journalists really want from lawyers? How to draft press releases and pitches that cut through to drafting a PR strategy and plan, drafting award entries that win and crisis communications: how to prepare for the worst.
The programme is delivered by Black Letter’s senior consultants, including Legal Futures editor Neil Rose, seasoned legal PR expert Kerry Jack, as well as former heads of communications from top 100 law firms and ex-journalists from both national and regional newsrooms.
Prices start from £199 per person. For further information and to book your place visit Black Letter’s training page [1].