First4Lawyers [1] have launched their biggest ever TV campaign with four different adverts. With further PI reforms due in 2020 we have developed a collection of adverts that focus on promoting non-RTA claims with dedicated adverts for Serious Injury and Work Accident claims.
TV remains a vital part of our overall marketing strategy, but the TV campaign has been developed into a fully integrated campaign which includes specific advertising for YouTube, digital display and online programmatic campaigns.
The TV campaign launched on 12th August and will be aired over 300 times per day across 150 TV channels including ITV, C4 and Sky networks.
View our ads. [2]
The making of “Second to None”
The “Second to None” campaign reflects the quality of First4Lawyers’ multi-award winning brand, high standards of customer service and its values. Featuring Liz as the central character who can provide the expertise, reassurance and help with legal matters.
Our head of marketing has written a blog [3] about how the adverts were created. Alternatively, you can watch the different ‘behind the scenes’ videos we have created here [4].