[1]First4Lawyers [2], the fastest-growing marketing collective in the UK, has been awarded Investors in People (IIP) accreditation at gold standard, the highest standard available, following its first application.
First4Lawyers achieved the standard for the clear demonstration and clarity of its overall objective and vision – to be the number one legal services provider in the UK – and for having a very clear strategy and plan to realise that vision. IIP also highlighted the clear and evident commitment to the continuous improvement of its Key Performance Indicators (KPIs).
IIP is a management framework for high performance through people. It looks for strong leadership, a compelling vision and a culture of improvement. To achieve gold standard, 126 additional evidence requirements are needed above the 39 required to achieve the basic accreditation.
IIP was also impressed that First4Lawyers’ business strategy is a product of regular dialogue with staff and external stakeholders alike, and particularly with the involvement of the firm’s growing panel of law firms.
First4Lawyers’ managing director, Qamar Anwar says: “We are extremely proud to have been accredited gold standard by IIP at the first time of trying. It’s gratifying to be recognised for developing our strategy alongside our own people but also with our panel members, who are an important part of informing our overall business.
“We were also delighted to hear that our team express pride in what they do and who they work for. That says that we are on the right track, because our panel members and their clients are the ultimate beneficiaries of a contented, committed and energised workforce.”
Chris Jones, head of operations at Investors in People North of England said:
“This is a fantastic achievement for First4Lawyers and I would like to congratulate the team on their commitment to people development and continuous improvement. We believe that good people make a great business and as a proven organisational development framework,Investors in People is designed to help organisations and their people to realise potential, enhance performance and meet goals. By achieving Gold accreditation, First4Lawyers is certainly working to do this.”