Not every company would let its clients loose on camera but online search provider and conveyancing technology specialist ETSOS has done just that in its new promotional video.
Eschewing traditional marketing puff for letting clients tell it like it is, the two-minute film neatly captures the differentiators that have made ETSOS one of the fastest-growing suppliers in the UK. Users from firms including Shulmans, Rowlinsons, Clutton Cox and QualitySolicitors Talbots attest to key qualities including product choice, customer service and easy-to-use systems, highlighting how these have translated into business advantage for them.
Commenting on the rationale for the video, marketing director Jenny Natusch says: “We were looking at ways of getting our message out there and realised we were sitting on a really strong fount of goodwill – we’re fortunate enough to get lots of positive feedback from users and we thought, why not let those users speak directly to others? Why filter them when they’re more eloquent and persuasive than any marketing speak could be? Everyone we asked to participate willingly agreed and I think we discovered some real naturals in front of camera – though I don’t think anyone’s quit the day job yet!”
The video is available to view at http://vimeo.com/40160851