Shaun Jardine
Osprey Approach [1] is pleased to announce the launch of the third episode in a series of interviews, aimed at Empowering Law Firm Leaders. This latest episode features expert advice from Shaun Jardine – former CEO of a top 200 law firm – and is available now to watch and listen for free [2].
In this latest conversation with Osprey’s head of marketing Amy Bruce, Shaun – owner of Big Yellow Penguin and author of Ditch The Billable Hour! – shares his insights and expertise to help firms better communicate the value of their lawyers. He also reveals his top tips on how to win more new business and implement value-based pricing (VBP) to increase profitability across the firm.
This third episode looks at how legal leaders can reduce write-offs, improve work-life balance, and increase profitability. Shaun also shares his top three rules for running a successful modern law firm.
The conversation also covers:
- Why firms need to ditch the billable hour;
- How to successfully implement VBP;
- The role of the Pioneer Group in driving the VBP project; and
- How to manage failure.
Shaun says: – “When I ask lawyers what clients buy from them, they’ll often say, ‘my expertise’ and it’s not. They’re buying the outcome. If you give clients a choice of fixed prices they’ll love you for it. So the decision to ditch the billable hour is client-led first of all.
“With VBP you get a three-way triangle of happiness: clients are happier with their options, lawyers are happier – key for the current battle for talent – and the business is more profitable.”
Watch the full interview with Shaun Jardine now [2] to discover more advice and guidance on successfully implementing value-based pricing in your firm. Firms can get an exclusive look at Shaun’s eight-point plan for successfully implementing value-based pricing, which is outlined in his book.
Osprey’s Empowering Law Firm Leaders interview series follows the success of its ‘Build Better Habits [3]’ webinars, and will take a critical look at the key topics that will empower leaders and teams to help make running a law firm easier. Over the coming weeks, Amy Bruce will be joined by other guests including Amy Bell, owner of Teal Compliance, and Simon Tupman, best-selling author and management consultant.