The free ‘how to’ guide addresses the issues around differentiating chamber’s offerings in an increasingly competitive marketplace.
“The legal market is becoming increasingly commoditised. The arrival of the New Entrants and ABSs will continue to drive commoditisation as everyone vies for the same business with the same service offerings” comments Catherine Bailey, Managing Director. “The more a legal service is commoditised, the less monetary value it is worth. Price becomes the determining factor. Faced with this situation, chambers managers need to find ways to differentiate their services from the New Entrants and also from other chambers so that they can retain and grow their market share without detrimentally affecting price. They also need to do it now, before the ‘big brands’ with mass marketing spend become too established.”