Leading legal expenses insurer, DAS, has promoted southern broker sales manager, Darren Weekes to the newly created position of UK broker sales manager.
Darren’s appointment is effective as of 1 September and he is responsible for the development of all DAS broker sales business in the UK, with the Manchester, London and Bristol broker sales offices reporting directly to him.
Darren’s promotion follows the recent sales restructure, which has already seen changes within the group’s corporate sales department with Andy Westall, group sales manager, taking sole responsibility for corporate’s performance and new business focus.
The appointment also coincides with the retirement of Geoff Ashton, northern broker sales manager, after 28 years of successfully leading the northern broker sales team.
Darren first joined the DAS Group in December 1999 as a broker account manager. He is an insurance professional with over 20 years’ experience in business development, key account management and sales division leadership.
Lyndon Willshire, head of sales, DAS UK Group: “Darren’s promotion recognises the role he has played in building many successful broker relationships and leading his broker sales team in the South. His professionalism and expertise will be key in helping him grow our broker business nationally.”
Darren Weekes, UK broker sales manager, DAS UK Group, said: “I will be working very closely with my sales team to deliver the customer focussed solutions, to all of our broker trading partners, that have made DAS the UK’s leading legal expenses provider.”