Telephone answering specialist Moneypenny  – supporting more than 900 legal firms across the UK and endorsed by the Law Society, has unveiled a brand new look with a face-lifted logo incorporating a new addition – the Moneypenny bird – Tully.
The brand refresh has been launched to tie in with the development of a new website; moneypenny.com which will sit along the existing UK website to support the company’s increasingly international activities. The new logo will also be rolled out as part of a new look for client tools Moneypenny Online and the Moneypenny App.
While the lettering remains the same, the bird replaces a dotted icon which was introduced in the company’s early years to signify a telephone headset. Moneypenny staff have had great fun choosing the name of the bird with everyone invited to make a suggestion. The winning name, suggested by a new recruit is the surname of the company’s oldest PA.
Head of creative at Moneypenny, Sally Barrett-Spring explains: “These are exciting times at Moneypenny, so after around 13 years with our previous logo, we decided it was time for something a bit different.
“We wanted to create a logo that would work across every platform – our website, online, print, exhibition stands, letterheads, email footers, videos and photography, around our offices – basically anywhere we are visible to our customers.
“The fresh new feel is aimed at reflecting where we are now and where we are heading in the future. We were always keen to keep our distinctive orange colour as this keeps our brand recognisable but we have worked up a whole new colour palette around the bird icon that we can roll out across the brand and potentially tailor to industry sectors.
“For us the bird reflects strong messaging around communication and helping our clients to fly; while the feathering gives great design scope with depth and texture which will also help to keep our artwork looking more consistent.
“It’s been a big exercise as we counted up more than 500 individual touch points for the brand image across the business. It takes time to address each one and we don’t want to waste existing materials, but it has also been fun. Our staff really embraced the opportunity to name the bird. We had around 300 different ideas so it was difficult to choose but Tully feels like part of the family already.”
Commercial manager, Bernadette Bennett added: “We are excited to introduce our new look to the legal sector. We will be rolling it out at events over the coming months and we hope people will like it.”