Eleven law firms have signed up since the beginning of the year and four more are due to come on service in March. The company is now limiting sales in some areas.
Managing Director, Joe Reevy, said: “It has been amazing. What is particularly interesting is that the main drivers behind the purchase of our services seems to have shifted. We have traditionally sold to firms looking for more efficient marketing – particularly web-based marketing. However, with the economy seemingly on the turn, the current sales are much more driven by the need for firms to not waste valuable fee-earning time on blogging and content creation when they could be earning an income for the firm.
“The average size of firm buying into the LegalRSS system is also increasing, with larger firms wishing to take advantage of the automation of many marketing process they currently do manually and to make use of the co-branding and content sharing capabilities our system offers. This has also been the driver for the acquisition of 2 new clients outside the legal sector who do not take our legal content.”
We take the changes to mean that as firms get busier, it is increasingly important for them to save professional staff time and improve marketing efficiency.