Legal expenses insurer ARAG has teamed up with a public relations firm specialising in crisis communications to offer interested customer groups media relations support as part of their policies.
Responding to a number of enquiries from customers for immediate assistance in dealing with the intrusion and disruption of press at the time of an insured event, ARAG has become the first legal expenses insurance provider to launch this service.
Helping to protect businesses or individuals who may be susceptible to a crisis that could damage their reputation, the service from Chelgate provides a rapid and discreet response for practical and professional support that will manage the risk of poor communications and may be capable of limiting adverse publicity.
Whether dealing with a single press enquiry or a gathering media circus, the crisis communication service can be accessed 24 hours a day, 365 days a year. Chelgate can be asked to provide advice, take over media relations responsibilities, and undertake a range of activities to assist the insured ranging from preparing statements, messaging and information in print, video and voice formats, to representing the insured when facing the media or intervening to assure privacy.
Available to individuals and businesses, the crisis communication service will be built into ARAG LEI insurance packages as they renew. It is particularly suitable for potentially vulnerable customers, for example care homes, day nurseries, foster carers and high net-worth individuals, where they lack the resources and experience to cope with unexpected and unwanted attention.
Working with Chelgate and the intermediary, ARAG will tailor the service to each customer based on their specific risks ensuring that it meets their demands and needs.
ARAG product development manager Lesley Attu said: “We begin with the premise that even the best-managed organisations can face acute issues, whether of their own or others’ making.
“The risk to reputation comes not because the situation arose in the first place. It comes from the behaviour and communications witnessed in a crisis situation, and it is here that Chelgate’s expertise and very broad experience will be available to policyholders in order to help them minimise the impact of such crises. We see this as a recognisably valuable add-on to legal advice.”