All green lights for Peppermint year end

Print This Post

31 July 2014


Adams: Legal firms are in the content business and need to think, behave and operate more like a digital business

It’s all green lights for Peppermint Technology, the multi-award winning legal technology innovator, having just closed its financial year showing over 200% growth on last year and over £10 million in forward contracted revenue.

In the last 12 months they have added many prestigious and forward thinking clients taking the total client base to over 20 firms and more than 3,000 users.

New clients include Taylor&Emmet, Mayo Wynne Baxter, DezRezLegal, Gosschalks, Gepp & Sons, Hine Legal, Thor Lion, B P Collins and Ashton KCJ.

Peppermint’s results demonstrate law firms are quickly moving away from traditional legacy vendors in favour of modern, client centric, .

On the back of Peppermint’s success, Peppermint announced they will be adding a new product line for smaller firms under the brand of PeppDirect.

This will provide law firms, with little or no IT staff, with an “out-of-the-box” version of the Peppermint Platform complete with templates, workflows and dashboards.

PeppDirect launches later this month and is already gaining momentum with 3 firms signed up pre general release.

Peppermint Founder and CEO Arlene Adams says,

“Peppermint has the right product, in the right market, at the right time. Legal firms are facing multiple challenges from new entrants, margin pressure, legislative reforms and a shift in customer buying patterns. There is a growing realisation that customer and data centric technology, based on a Microsoft standard platform, is the cornerstone to addressing these challenges. Legal firms are in the content business and need to think, behave and operate more like a digital business from the front office to the back office. We help them do this.”

Peppermint has also received a number of notable industry accolades in recent months. In February its Founder and CEO, Arlene Adams, was named KnowList Leader of the Year and in June the product was awarded Best Cloud Application at the Cloud World Series Awards.

 

 



Associate News is provided by Legal Futures Associates.
Find out about becoming an Associate



Legal Futures Blog

Inbound marketing for law firms – For those about to flock

Chris Davidson Moore LT

Written in honour of Malcolm Young, recently deceased founding member of AC/DC, there are nine references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are. The forces that are driving change in the legal profession are wide and varied. The ability of law firms and individual solicitors to respond positively and innovatively to these challenges will determine who survives and prospers. Competition for new business is fierce, a dog eat dog world, one might say. Which brings us to AC/CD. Not my favourite rock band, but an acronym for Attract, Convert, Close and Delight – the four pillars of inbound marketing.

December 13th, 2017