Market intelligence for law firms of the future
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mmadigital
mmadigital is a full service digital agency that specialises in the legal market. Started by Dez Derry, CEO of mmadigital, back in 2011, its services are run by a team of 15 specialists. Based in Manchester and Birmingham, but covering the UK, mmadigital has a reputation for providing bespoke services to a wide range of [...]
Solicitors favour LinkedIn over Facebook and Twitter as social media use slowly grows
Fewer than half of solicitors in Scotland use the three main social media platforms for professional purposes, according to new research. The most popular social network tool was LinkedIn, with 24% of the solicitors polled using it on a daily or weekly basis.
Twitter and Facebook are the new golf course – law firms urged to take online marketing initiative
Law firms will have to adopt a more forceful marketing model if they are to survive in the post-alternative business structure (ABS) marketplace, a specialist in growing online businesses has urged.
All hail the high street?
A common trope on this website and elsewhere is that alternative business structures and all the other changes in the legal market will hit the traditional high street law firm hard. In saying this, there is an implication that a reduction in the number of solicitors on high streets is a bad thing. This is a shaky assumption – if everything was shipshape, I don’t suppose so many non-lawyers would be eying up the market. For one thing, quantity does not equal quality – better one efficient, accessible law firm down the road than three inefficient, inaccessible practices.
Who owns your departing fee-earner’s LinkedIn contacts? New guidance warns firms to plan ahead
Law firms’ social media policies need to extend to issues such as who owns contacts and content developed by staff members through the use of networks like LinkedIn, while they should also be cautious about searching the social media activity of potential recruits, new guidance has advised.
Twitter becoming key referral source for solicitors, says research
There has been a massive increase in people using Twitter to ask for recommendations of professional service providers in the last two years, with solicitors one of the most in demand, according to research conducted for Orange Business.
Eight PI brands dominate web searches as market fails to make best of social media, says report
Just eight personal injury brands dominate the web searches of potential clients, with national law firm Irwin Mitchell leading the way, new research has found. The report also found social media strategies “massively under-developed within the legal services sector”.
News round-up: firm overturns £100k wasted costs order, record number of law firms, and much more
Our latest round-up of news includes Fisher Meredith winning an appeal against a big wasted costs order, SRA figures on the number of firms and solicitors, the first law firm to ‘pin’ on growing social media service Pinterest, fee income up at the largest law firms, and more.
Lawyers told: don't be put off social media by barrister fined over tweets
Lawyers were this week told not to be discouraged from embracing social media after a barrister who was among the legal pioneers on Twitter was fined for messages he posted on the service. However, the case does raise questions over the role of regulators in policing lawyers’ activity on Twitter.
Firms using social media to broadcast rather than converse, survey finds
Bigger law firms are embracing social media but then failing to engage in two-way communications through it, new research has found. The survey found that nearly half of the firms prohibited staff from accessing social networks from work, even though clients were keen to interact that way.
