Twitter now has over 500m users, 340m tweets and 1.6bn search queries per day. LinkedIn has over 175m professional members, 10m of whom work in the UK. Google+ has over 400m members (albeit with less activity than other networks). Legal Futures reported last year about how social media is the new golf course for law firms. There’s a buzz about social media for a reason and 2013 is likely to see a continued increase in the way social channels are used for business purposes. For the more advanced users, we will see an increase in more targeted interactions within niche communities and it will be important to align strategies accordingly.
Lawyers are focusing their search engine optimisation (SEO) tactics on the wrong keywords and can convert more work by targeting so-called ‘long tail’ keyword searches, digital marketing experts have claimed.
Following on from my previous post about Foursquare, now I am concentrating on Squidoo and HubPages. Squidoo is an online publishing platform and community that lets you create “lenses” (pages) about a particular topic. It is free to join and you can even earn 50% of the company’s advertising revenue for charity or yourself.