Twitter now has over 500m users, 340m tweets and 1.6bn search queries per day. LinkedIn has over 175m professional members, 10m of whom work in the UK. Google+ has over 400m members (albeit with less activity than other networks). Legal Futures reported last year about how social media is the new golf course for law firms. There’s a buzz about social media for a reason and 2013 is likely to see a continued increase in the way social channels are used for business purposes. For the more advanced users, we will see an increase in more targeted interactions within niche communities and it will be important to align strategies accordingly.
With the growth in lawyer rating and comparison websites, Legal Futures Associate Jamie Claret asks why law firms are not more concerned about protecting their online reputation. Just because lawyers do not take such sites seriously does not mean the public treats them the same.