There is a big gap in the way partners and fee-earners at medium-sized law firms view where they work, including “an exaggerated sense of progressiveness among decision-makers”, a new report has found. Partners were far more confident than fee-earners that their firm had a “clear strategy for the future”.
The chief executive of a Devon private client firm is bringing a leading Canadian lawyer referral service to the UK this spring. The UK version of LawyerLocate will operate on “exactly the same model” as the Canadian – which became Google’s first Canadian legal industry partner last year.
An innovative Hereford-based alternative business structure has set up a joint venture with a Welsh accountancy firm, joining nine other branded businesses in the Kidwell Group, ranging from a barristers’ chambers to a guest house.
The Law Society’s membership board has approved plans for a long-term campaign to boost the ‘solicitor brand’, which will include bigger businesses and in-house lawyers as buyers of legal services. It is due to be launched next year.
National Accident Helpline (NAH) and seven personal injury law firms, including Irwin Mitchell, are launching an Ethical Marketing Charter today. NAH will administer the scheme and handle complaints about possible breaches.
Forget the John Lewis Christmas advert – lawyers have stepped up efforts to target the over-50s and the victims of medical accidents in the latest high-profile marketing pushes by QualitySolicitors and First4Lawyers respectively.
Bar Marketing offers a range of effective chambers marketing services to meet your needs. Whether you are looking for a long term partnership to manage your chambers marketing, or require additional resources on a project by project basis to run chambers marketing initiatives or boost your existing capabilities we can help. We have a large […]
A new marketing collective that is targeting consumer and commercial legal work – Simply Lawyers – is preparing for launch, Legal Futures can reveal. Meanwhile, Accidents Direct hopes to become the country’s leading claims management company by bringing more firms onto its panel.
InjuryLawyers4u, arguably the UK’s leading solicitors’ marketing consortium, is opening up its panel for the first time in more than eight years. There are currently 43 firms on the panel, collectively spending millions on advertising the service.
The importance of law firms marketing to their existing client base has come through strongly from major new Law Society research that shows repeat clients are by far solicitors’ biggest source of work.