The Law Society has spent around £40,000 on a rebranding exercise rolled out this month, it has confirmed. The cost – equating to 33p per practising certificate payer – includes design costs, preparation and installation of new templates, new stationery and so on.
Another new franchise will start targeting law firms next week under the brand ‘Simplify the Law’, Legal Futures can reveal. Its first major milestone is to create a national network of law firms with a combined turnover of £200m.
Pearse McCabe of brand and digital agency Rufus Leonard explains how important branding will become in the post-ABS world and considers some of the key issues that traditional law firms need to look at in response.
The first law firm franchise formally opens for business today under the face2face solicitors brand. The plan eventually is to have 600 franchises across England and Wales as part of a national legal brand. More are set to open by Christmas.
The growth in access points for “legal services” is gaining unprecedented momentum. So what does this mean for the future? Could it spell the end of the road for some of the charity shops that have come to dominate many of our struggling high streets and shopping precincts? Will we see new entrants to the market, all offering legal services, taking over the leases for these premises?
Innovation has been on my mind of late. From the probate business I met last week that outsources legal work to an English solicitor working at an Australian law firm so that it gets done overnight, to Birmingham firm Blakemores and its stands in shopping centres, to the QualitySolicitors firm with branded and non-branded offices on opposite sides of the street.