The Law Society has extended its consumer campaign promoting solicitors until the end of October this year, after an increase in traffic to the society’s ‘Find a Solicitor’ website of 18.5% in only four months.
Patient Claims Line, a consumer brand of Fletchers solicitors, has become sponsor of ITV daytime show Judge Rinder, in one of the first deals of its kind.
Forget the John Lewis Christmas advert – lawyers have stepped up efforts to target the over-50s and the victims of medical accidents in the latest high-profile marketing pushes by QualitySolicitors and First4Lawyers respectively.
The Law Society’s latest advertising campaign, launched today, highlights the role of solicitors as regulated professionals, under the slogan ‘Use a Professional. Use a Solicitor.’
The Association of Personal Injury Lawyers has successfully complained about an advertisement broadcast by high-profile Liverpool law firm Hampson Hughes that said claimants would receive £2,000 “up front”.
A well-known personal injury firm has been ordered to stop running a TV advert which directed clients to its NHSLaw.co.uk website, on the grounds that the public might confuse it with the National Health Service.
An internet banner advertisement by an Essex law firm which showed a woman’s face above the slogan “awarded £40,000 after cosmetic surgery – claim now” was misleading, the Advertising Standards Authority (ASA) has ruled.
A law firm which offers personal injury claimants a £2,000 up-front payment has been told to make it clear to potential clients that the offer is subject to significant qualifications, after a complaint about one of its television adverts was upheld.
Leading claims management company First4lawyers yesterday launched a £10m year-long marketing campaign with a new television commercial featuring tennis player-turned-commentator Andrew Castle.
Slater & Gordon yesterday launched its first UK television advertising campaign as it bids to become “a household name”. Costing more than £1m in the launch phase, the firm used M&C Saatchi to create a series of adverts, starting with one on personal injury.