Online marketing to help PI firms respond to new competition

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4 May 2011

Online service: personal injury and clinical negligence firms are wrong to think external marketing is beyond their budgets

Personal injury and clinical negligence law firms facing competition from new entrants to the legal market need to change the way they market themselves, specialist legal outsourcing provider Collaboras warned this week. 

The company – which has launched a cost-effective online marketing service combining PR, marketing, web and graphic design – says lawyers will need to be much more proactive in building their local brands once the likes of Co-operative Legal Services become alternative business structures in October 2011 and offer a fresh alternative to potential clients.

In a new service targeted at personal injury and clinical negligence firms which previously thought external marketing was beyond their budgets, will enable them to quickly and efficiently create a holistic marketing strategy or select from a menu of services.

The Collaboras team of lawyers, midwives and nurses provides outsourced support services to personal injury and clinical negligence legal departments throughout the UK and its new online marketing service will add the services of three specialist marketing firms to the team: We are Life, Tecmark and Legal Futures Associate Written Media.

We are Life provides brand-building, website design, development and support, as well as design for print; Tecmark, a leading digital agency, offers end-to-end, managed Internet marketing services and mobile app development; while Written Media delivers specialist legal public relations and copywriting services. All bring considerable experience of working with legal clients.

Work undertaken through Collaboras Online will be managed by one of the Collaboras personal injury/clinical negligence team, who will bring in their partners’ expertise, manage the work from proposal through to creation, and provide clients with continuity and the reassurance of their work being handled by people who understand the market.

Collaboras Director Lee Raynor says: “The Legal Services Act 2007 paves the way for non-law firm brands, such as supermarkets and other high street names, to offer the same services as established law firms. The combined spending and brand power of such names will certainly increase competition. As such, smaller specialist firms will have to change the way they market themselves to keep up with the competition if they are to remain in business. They can no longer believe that they can do without a marketing strategy.

“We’ve a strong history of providing personal injury and clinical negligence firms with services that minimise cost and maximise effectiveness and we see the launch of Collaboras Online as a natural extension of our service.”

Firms wishing to explore how Collaboras Online could help their firm should visit: or call Lee Raynor on 0845 388 7413.

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