Market intelligence for law firms of the future
Marketing & PR
Legal price comparison websites “begin to sign up” to good practice standards
Five legal price comparison websites have signed up to good practice standards issued by two regulators and the Legal Services Consumer Panel – although they are to remain voluntary, with no external validation.
Dynamo Legal launches collective marketing brand with eye on £7m marketing warchest
A new collective marketing brand called Dynamo Legal has today announced plans to recruit 245 law firms across England and Wales and build a £7m advertising warchest. It is the brainchild of Welsh businessman Alexander Mills, who previously founded a company selling slate signs.
SRA fires warning shots over referral fee ban and “reckless trading”
Law firms will be held responsible for breaching the personal injury referral fee ban if they sign up to ventures that appear to be genuine joint marketing schemes but prove illegal, the Solicitors Regulation Authority has warned. It will also target senior individuals within firms that “recklessly trade into insolvency”.
Do small law firms have a brand?
Brands are not just for big firms. Thayne Forbes argues that they can work for smaller practices as well, explaining how to create one, where the value lies, ensuring it appeals to your target market and the risks of adopting a marketing collective’s brand instead.
Law Society mulls levy on CQS firms to fund advertising campaign
The Law Society is to ask members of its Conveyancing Quality Scheme whether they would fund a dedicated advertising campaign, it has emerged. Chief executive Des Hudson raised the possibility at a meeting of the Conveyancing Association last week.
Firms sign up to professional referral network that “cuts out costly panel managers”
Forty-eight law firms have already signed up to a new business networking tool that helps solicitors capture referrals directly from other professional services and claims to cut out “costly panel managers”.
Liverpool firm launches “branded fightback” to ABSs with not-for-profit eLawyers scheme
A personal injury law firm has launched a co-operative group marketing scheme based on a TV advertising campaign potentially worth up to £2m. eLawyers aims to build regional panels of firms who will receive exclusive leads by area of legal specialism.
Ban on barristers expressing personal opinions on cases set to end
Barristers should soon be free to give their personal opinions on cases when the rule restricting them to voicing only clients’ views is finally lifted – four years after the change was first mooted. Their regulator said lifting the same ban on solicitors had not caused a problem.
Lawyers “need to unbundle services” to compete with online providers
Lawyers should offer ‘unbundled’ legal services to the public in order to improve access to the law – and also to compete with online document assembly services like Rocket Lawyer and LegalZoom, the American Bar Association has said.
Bristol ‘law shop’ given new lease of life by local solicitors
An award-winning Bristol community law shop that allows customers to purchase self-help legal advice in five-minute segments is to continue following the retirement of its founder after a local solicitors’ firm took over the premises.
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Associate News
Brethertons Solicitors Signs with Peppermint to Support Continued Growth
Legal Eye launches new product for Sole Practitioners
Small world, big opportunities
Moneypenny and Legal Eye warn failing to answer or return phone calls could result in a reportable breach
Legal duo bolsters mmadigital
Ochresoft launch looking to support under-pressure private client teams
SearchFlow announces new ‘Your Area, Your Risk’ seminar dates
