Marketing & PR

Law firm’s ballet dancers advert was “mild innuendo” and not sexist, advertising watchdog rules

Humphries Kirk advert

An advert for family law services featuring the torsos of four female ballet dancers with their arms crossed over the chests with the tagline ‘Protect your assets’, was “mild innuendo” and not offensive, the Advertising Standards Authority has ruled.

October 12th, 2016

Conveyancers “failing to differentiate themselves from competitors”, mystery shop finds

Ian Cooper

Law firms are missing a key opportunity to differentiate themselves against online providers of residential conveyancing because they fail to deal with telephone enquiries properly, a report that includes three years of research in has found.

September 30th, 2016

Rocket Lawyer blasts into mainland Europe on back of UK success

Legal Futures Conference 2011..Photo by Jonathan Goldberg

Online legal services business Rocket Lawyer is expanding into continental Europe on the back of its success in the UK to date, which has seen nearly 200,000 people sign up to the service and create more than a million documents in less than four years.

September 7th, 2016

Still hanging on the telephone – law firms fail the mystery shopping test

Telephone - picking up

There is still evidence of a culture within law firms where incoming client enquiries are not valued, or seen from the client’s point of view, a new report has found. Concert’s Legal services communications report said there was a “particular gap” around sales-focused communication.

September 5th, 2016

Finally – insurers get it in the neck for not passing on whiplash savings

The Times whiplash

The insurance industry had a taste of its own PR medicine over the weekend after The Times accused insurers of “cheating motorists” by not passing on whiplash savings. Meanwhile, cold-calling was back on the agenda after separate announcements by Which?, the Information Commissioner and National Accident Helpline.

August 30th, 2016

Lawyer-matching service for SMEs bids to crowdfund £360k as it eyes major growth

30.5.14 - LondonAndrew Weaver, founder of LawyerFair.Photo: Pr

A lawyer-matching service for SMEs has raised £50,000 in less than three days as it bids to crowdfund £360,000 for the next stage of its development. LawyerFair told potential investors that “legal services are an inefficient, low innovation marketplace” and that within three years it would be turning over £4.6m.

August 26th, 2016

Advertising watchdog raps CMC for misleading consumers about fees


A claims management company in Manchester has become the latest to be slapped down by the Advertising Standards Authority after failing to make clear to potential customers that the amount of money they could receive was before its 33% fee was deducted.

August 17th, 2016

The Brexit effect – EU law high on the list of searches for direct access barristers

Chantal-Aimée Doerries

Civil, property and employment matters are the most-searched for areas of practice on the Bar Council’s Direct Access Portal, figures released yesterday showed – with EU law fourth on the list as people and businesses try to come to terms with Brexit.

August 5th, 2016

Firms sign up to online service that aims to match would-be clients to individual specialists

Kevin Nessling

Several well-known law firms have signed up to Oratto, the latest ‘find a lawyer’ website to hit the market, including Manchester firms JMW, Berg and Pannone Corporate, Liverpool’s Jackson Canter, Sheffield-based Simpson Sissons & Brooke, and Peterborough-based Buckles.

July 27th, 2016

Lawyer-matching service aims to recruit 20,000 clients, says solicitor founder

Kim Harwood

A lawyer-matching service to be launched by a Manchester solicitor next month aims to recruit 15,000 to 20,000 clients by the end of the year. Kid Harwood, director of Lawbid, said the service wanted to change the “balance of power” for consumers.

July 21st, 2016