Marketing & PR

SME law firms “not ready for marketing in 2017, let alone 2020”, survey finds

Rollenoffset Printing machine

SME law firms are investing their marketing budgets in old-style strategies they know are often ineffective, rather than explore new technologies that are already taking hold in other sectors, according to research being launched at today’s PI Futures conference in Liverpool.

September 19th, 2017

“People die of food poisoning” – misleading holiday claims advert pulled after watchdog ruling

Beach holiday

A claims management company has withdrawn a YouTube advert designed to generate holiday sickness claims after the Advertising Standards Authority ruled that it was misleading. It is the latest front in the battle against sickness claims being waged by ABTA, which lodged the complaint.

September 6th, 2017

Boost for legal bloggers after High Court throws out libel claim against barrister

Ben Amunwa

The growing ranks of legal bloggers commenting on often sensitive court rulings have been given comfort after a libel claim brought against a barrister who wrote about one on his personal website was struck out. Ben Amunwa warned that “lawyers on social media are more exposed to claims like this than ever before” but said the decision strengthened their position.

July 17th, 2017

Exclusive: Conveyancing chatbot aims to engage potential clients looking for a quote

Matthew Pennington 2

Leading conveyancing firm Convey Law has launched what is said to be the first fully automated chatbot that can engage with potential clients, provide instant conveyancing quotes, and then arrange a follow-up conversation with a member of its team.

March 24th, 2017

Bar Council warns barristers against “bending the truth” in online marketing

Internet connection

The Bar Council has warned barristers about “bending the truth” when making claims on a personal or chambers website and said they must be able to support claims that they are one of the best in their field.

March 13th, 2017

PI spam text company owner disqualified as a director

Cell Phone

The director of a lead generation company that was fined £200,000 for sending out thousands of spam text messages over personal injury, PPI and other claims, has now been disqualified as a director for six years for showing “disregard for the law”.

February 9th, 2017

Positive client reviews “mean higher fees for lawyers”

Daniel van Binsbergen

Lawyers who attract a sufficient number of positive client reviews are able to charge higher fees, the head of an online lawyer-matching service has claimed. He also said that having a single “odd-ball review” among a dozen good reviews could increase a lawyer’s standing.

January 31st, 2017

Law firm rejects “idiot” tag for identifying unmarked police cars

Simon Brown Matthew Brown Solicitors

A criminal law firm has hit back at a Sunday tabloid newspaper story that quoted a senior policewoman who condemned as “idiotic” its Facebook posts identifying unmarked police cars. The firm told readers that while other firms “will promise you the earth… we’re more practical”.

January 11th, 2017

Clerksroom to pioneer pay-as-you-go video conferences with barristers

Stephen Ward

National direct access chambers Clerksroom is to offer clients pay-as-you-go video conferences with barristers by the end of this year, it has emerged. Clerksroom has also won a place in the final of Disruptive Tech TV’s sales pitch competition – recruiting one of the judges as a client in the process.

January 4th, 2017

Will writers strike bum note in bid to encourage uptake

SWW Poo advert

The Society of Will Writers has launched a blunt campaign to encourage people to make a will, entitled ‘No will equals poo’. The visual featuring the poo emoji is accompanied by a short YouTube video that asks: “Do you want to be remembered only for the mess you leave behind?”

November 25th, 2016