Marketing & PR
Five legal price comparison websites have signed up to good practice standards issued by two regulators and the Legal Services Consumer Panel – although they are to remain voluntary, with no external validation.
A new collective marketing brand called Dynamo Legal has today announced plans to recruit 245 law firms across England and Wales and build a £7m advertising warchest. It is the brainchild of Welsh businessman Alexander Mills, who previously founded a company selling slate signs.
Law firms will be held responsible for breaching the personal injury referral fee ban if they sign up to ventures that appear to be genuine joint marketing schemes but prove illegal, the Solicitors Regulation Authority has warned. It will also target senior individuals within firms that “recklessly trade into insolvency”.
Brands are not just for big firms. Thayne Forbes argues that they can work for smaller practices as well, explaining how to create one, where the value lies, ensuring it appeals to your target market and the risks of adopting a marketing collective’s brand instead.
The Law Society is to ask members of its Conveyancing Quality Scheme whether they would fund a dedicated advertising campaign, it has emerged. Chief executive Des Hudson raised the possibility at a meeting of the Conveyancing Association last week.
Forty-eight law firms have already signed up to a new business networking tool that helps solicitors capture referrals directly from other professional services and claims to cut out “costly panel managers”.
A personal injury law firm has launched a co-operative group marketing scheme based on a TV advertising campaign potentially worth up to £2m. eLawyers aims to build regional panels of firms who will receive exclusive leads by area of legal specialism.
Barristers should soon be free to give their personal opinions on cases when the rule restricting them to voicing only clients’ views is finally lifted – four years after the change was first mooted. Their regulator said lifting the same ban on solicitors had not caused a problem.
Lawyers should offer ‘unbundled’ legal services to the public in order to improve access to the law – and also to compete with online document assembly services like Rocket Lawyer and LegalZoom, the American Bar Association has said.
An award-winning Bristol community law shop that allows customers to purchase self-help legal advice in five-minute segments is to continue following the retirement of its founder after a local solicitors’ firm took over the premises.