LV= is latest insurer to enter legal services market

Print This Post

4 January 2016


Savill: significant role for insurers

Savill: significant role for insurers

LV= has become the latest major insurer to enter the legal services market after forming a joint venture with Bristol-based Lyons Davidson.

LV= Legal Services is offering fixed-fee advice for wills, powers of attorney, probate, conveyancing, personal injury and employment law.

The company, which is the UK’s largest friendly society, has over 5.7m customers and offers other financial services, such as investment and retirement products. Among its strategic partners are ASDA and Nationwide Building Society.

Lyons Davidson already has joint venture alternative business structures with Admiral and the AA.

LV= Legal Services offers an online quoting system, where consumers enter their details and in return receive a fixed quote. It does not apply to personal injury or employment, for which consumers have to call to discuss their requirements.

John O’Roarke, managing director at LV= General Insurance, said: “Most of us need expert legal help at some point in our lives and seeking that advice can sometimes be confusing, stressful and expensive. We want to offer a customer-friendly alternative to people at a price that’s right for them and backed by a brand they can trust.

“Together with Lyons Davidson, LV= Legal Services will offer a transparent and affordable solution for those with a genuine need for high-quality legal service and want the security of knowing what their costs will be upfront.”

Mark Savill, managing director of Lyons Davidson, added: “We look forward to working with LV= in this exciting development that will highlight the significant role that insurers can play in providing easy to understand, affordable customer-facing legal services.”



Leave a comment

* Denotes required field

All comments will be moderated before posting. Please see our Terms and Conditions

Legal Futures Blog

Rating lawyers by their wins and losses – a good idea?

Robert Ambrogi

Lawyers will give you any number of reasons why their win-loss rates in court are not accurate reflections of their legal skills. Yet a growing number of companies are evaluating lawyers by this standard – compiling and analysing lawyers’ litigation track records to help consumers and businesses make more-informed hiring decisions. The shortcomings of evaluating lawyers by win rates are many. Not least of them is that so few cases ever make it to a win or loss. Of equal concern is that, in the nuances of law practice, it is not always obvious what constitutes a win or a loss.

February 22nd, 2017