Law firm consumer brand sponsors Judge Rinder

Print This Post

10 February 2015


Alex Kenny

Kenny: “Problem-solving, legal angle”

Patient Claims Line, a consumer brand of Southport solicitors Fletchers, has become sponsor of ITV daytime show Judge Rinder, in one of the first deals of its kind.

The six-figure sponsorship began yesterday, only a few days after Fletchers with three other specialist medical negligence firms.

Judge Rinder, inspired by the American court-based reality show Judge Judy, sees barrister Robert Rinder preside over hotly-contested small claims in an informal style. Mr Rinder, based at 2 Hare Court, is an international fraud and money-laundering specialist.

Alex Kenny, head of advertising at Fletchers, said he believed Patient Claims Line was the first law firm brand to sponsor a TV show – and was certainly the first in the medical negligence world.

Error, group does not exist! Check your syntax! (ID: 14)

“We decided that we wanted to do programme sponsorship, so it was just a case of waiting for the right programme with the right fit,” Mr Kenny said. “This show has a problem-solving legal angle to it and we have a good relationship with ITV.”

Mr Kenny said most TV advertising by personal injury firms took place during the day, partly because it was cheaper and partly because the audience was “more receptive” and had more time to make a phone call or look at a website.

He said Patient Claims Line was the brand which would provide most the claims for Medical Law Network. “This further investment in the brand should help all the firms in the panel.”

Mr Kenny added that the network was hoping to sign up two more firms next month to join the existing four.

“It’s important that you don’t sit down and rest on your laurels, otherwise you’ll be undertaken as things become more competitive.”

Tags: , , ,



Leave a comment

* Denotes required field

All comments will be moderated before posting. Please see our Terms and Conditions

Legal Futures Blog

Lawyers must now draw on the data and drive change

Chris Marston 2014

The results from this year’s legal services consumer tracker survey make for interesting reading. In its sixth year, the research finds that a firm’s reputation continues to grow in importance, holding its top slot as the number one factor influencing choice of lawyer, with price remaining a strong second, reflected in a shift towards higher numbers of fixed-fee transactions. Alongside, it reports that trust in lawyers has declined to 42%, from 47% in 2012. It’s useful information as far as it goes, but what is the sector going to do with it?

September 26th, 2016