Here come the Americans as Rocket Lawyer starts recruiting law firms

Print This Post

By Legal Futures

30 July 2012


Edwards: proven track record in attracting new customers online

Rocket Lawyer, the Google-Ventures backed online legal document service, has today launched its On Call programme into the UK, the first step towards the much-anticipated website going live to the public at the end of the year, Legal Futures can report.

On Call is a panel of lawyers from whom Rocket Lawyer users can seek help if they feel they need legal advice. It is free to join but firms have to abide by service standards and discount their fees by a third. Only two or three firms per region of the UK will be able to join.

Mark Edwards, Rocket Lawyer’s UK corporate vice-president and general manager, said On Call introduces law firms to a new way of doing business, as well as new customers. “Rocket lawyer has a proven track record in attracting new customers online. By investing heavily into advertising and marketing, Rocket Lawyer will generate a steady stream of new business for law firms.”

Mr Edwards argued that it is difficult for law firms to make the most of the Internet to attract new customers. “We’ve taken this in hand, and with our comprehensive marketing programme, consisting of paid search, retargeting, SEO, PR, social and broadcast media, we will attract thousands of individuals and businesses to use our online services, as well as the support of Rocket Lawyer On Call.”

Sheffield law firm Simpson Sissons & Brooke has already become an On Call member. Partner Jeremy Brooke said: “I firmly believe that we need to make legal advice easy to access, understandable and straightforward; that’s why I approached Rocket Lawyer to become an On Call member.

“Rocket Lawyer has had great success already in the US, helping people to help themselves; directing them to a friendly lawyer when they need further help… Our referrals from Rocket Lawyer are free; all we have to do is pass on a saving to Rocket Lawyer members, so it’s win-win for everybody.”

 

Tags:



Leave a comment

* Denotes required field

All comments will be moderated before posting. Please see our Terms and Conditions

Legal Futures Blog

The rise of the multi-disciplinary lawyer: A challenge for legal education

Catrina Denvir

The legal profession has been on the receiving end of much hype regarding the impact of technology. Recent commentators purport that the aspiring lawyer must be a triple threat, possessing knowledge of the law, coding expertise, and in-depth knowledge of legal technology. Yet, focusing on legal technology risks overlooking the need for skills that transcend latest fads. Legal technology is a means by which to handle data: to organise it, record it, extract it, analyse it, predict from it and leverage it. Quantitative and statistical literacy – the ability to understand, apply, visualise and infer from data – underpins technological literacy and yet receives very little attention from those who encourage innovation in the legal curriculum.

May 26th, 2017